Great shipsare turned by small rudders.

After years of running my own agency and working across multiple businesses, brands, and projects, I'm ready to focus my experience on one organization, one team, and one mission.

I'm looking for the right full-time leadership opportunity in strategy, creative direction, product, or innovation. I want to be part of building something, take ownership of the work, and see it through.

In the meantime, Tally Strategies is my independent practice. It allows me to continue helping businesses with strategy, growth, creative direction, and product development through selected fractional and project-based engagements.

I'm not building another agency. I'm looking for the right place to put everything I've learned to work.

Every interview and all the research come before anything is built. I interview the founder, the team and the customers, including the ones who didn't buy, and I read the market. By the time we shoot or write anything, I have a rough cut in my head, and the questions are built to get people to say it in their own words. Every time, something comes out that nobody mentioned before. That's the gold.

The advantage is usually already inside the company. The system to use it usually isn't. At EPI Construction the advantages were real and unspoken; the pitch, the brand, the film, the email and the plan were built around them, and gross profit doubled in about a year. At Rockspring Capital the edge surfaced in the last hour of the last interview, and the investor film was rebuilt around it. The job is judgment: find what's true, decide what matters, and lead the people and the agents who build it, so your team can carry it when I'm gone.